http://adventureblog.nationalgeographic.com/2016/04/18/can-two-climbers-on-snapchat-improve-everests-struggling-reputation/

I really enjoyed the article because it ties the disaster of 1996 into the technology era that Everest has fallen victim to. The author does a fairly decent and entertaining job of helping a reader understand why Everest has taken on such a negative context, he does it in a way that any audience can understand and grasp. I liked this specific article because 1. I like National Geographic and 2. It carries the same theme of the book I chose to review. I also like that the two mountaineers looking to rebrand Mount Everest are very honest with their approach to using Snapchat and why they are targeting the younger audience; because it is up to the younger audience to change the future of mountaineering and restore the pure experience of mountaineering as opposed to the current individualistic and selfish approach that this sport has taken on.

I also like that these two men are also truthful in their approach of the “brand” that Mount Everest has taken on in a time of commercialism and consumerism. If they can change the brand, it will in turn change the ideology surrounding Everest, they are also honest that the end product could have negative or positive results, but they are excited to try nonetheless. Was a short read, but a pretty entertaining one…I also downloaded snapchat to specifically follow their climb.